Excel Data Analysis Project
Completed an Excel-based data analysis project focused on evaluating investment opportunities within the sneaker resale market using StockX sales records. Analyzed and compared the return on investment (ROI) of Nike Off-White and Adidas Yeezy sneaker collections to identify high-growth trends and develop recommendations for collectors and resale investors.
Utilized Excel pivot tables and pivot charts to organize large datasets, aggregate information, and visualize pricing and growth trends over time. Applied historical and current market data analysis techniques to evaluate resale performance, interpret trends, and support data-driven recommendations.
Skills Demonstrated:
Excel
Data analysis
Trend visualization
Financial evaluation
Business decision-making while demonstrating the ability to translate complex data into actionable insights.
View Full Project: https://drive.google.com/drive/folders/1NxeDvtsoLY8oj5KUjSwK1JbkvjWPaYQU?usp=sharing
Strategic Marketing Plan Project
Developed a strategic marketing plan for a marketing course focused on analyzing target markets, identifying customer needs, and creating effective promotional strategies to support business growth. Conducted market research, evaluated competitors, and developed recommendations involving branding, pricing, advertising, and customer engagement strategies.
Strategic planning
Market analysis
Communication
Understanding of consumer behavior, teamwork, and data-driven decision making.
View Full Project: https://docs.google.com/document/d/1nGc0leUfYhcNpCv6SFy6qV9l-kBkwsgsgR0d6vPpO8A/edit?usp=sharing
Group Proposal Project
Collaborated with a team of peers to develop and present a business proposal recommending a location for a company’s new headquarters. Conducted research on multiple potential locations by analyzing factors such as economic opportunities, operating costs, workforce availability, infrastructure, and overall business advantages and disadvantages. Worked collectively to compare findings, evaluate strategic options, and select the most effective location based on research and business needs.
Teamwork
Communication
Strategic planning
Research
Presentation development
Collaborate effectively in a professional group environment and contribute to data-driven business decisions
View Full Project: https://docs.google.com/presentation/d/1uf56M1RmK3LXAQ37HTKDIKdUsL-6FDIwQmypOHHE3qI/edit?usp=sharing